November 2004 | Wales Millennium Centre |
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| Continuum has completed a prestigious exhibition for the Wales Millennium Centre (WMC), the new international arts venue in Cardiff, which is set to become one of the world’s leading centres for the performing arts. Continuum, industry leader in the research, design, operation and marketing of tourism projects, has designed and built artsExplorer, a hands-on, interactive gallery in the heart of the new WMC, which provides a ‘behind-the-scenes’ glimpse of the theatre world. artsExplorer is a ‘celebration of performing arts’ with particular reference to the Welsh cultural organisations based at WMC, including the Welsh National Opera, Hijinx Theatre and Diversions Dance House. This innovative exhibition promotes the vision of the WMC, as well as exploring the performing arts, using stage sets and models, lighting, instruments, voices and acoustics, in a fun and exciting format. With a host of physical, mechanical and multimedia interactives, this unique exhibition comprises an interactive stage set where visitors can take on the roles of ‘Stage Director’, ‘Stage Hands’ and ‘Fly Operatives’ to put on a performance of Swan Lake; a lighting set with spotlights, footlights, coloured lighting and a ‘pepper’s ghost’ which can all be activated; a virtual choir which the visitor can play on screen; musical mixing desks and acoustic exhibits; sound booths; a tactile model of the building, plus a write-your-own-poetry wall. All the exhibits are designed so that they are easily accessible for all to touch and see, providing full interaction and plenty of fun exploration for visitors. Continuum was appointed by the Wales Millennium Centre in August 2004 and produced the creative exhibition in just three months. Erich Kadow, design director for Continuum said: “Having an opportunity to be involved in such an innovative arts sector attraction has been hugely exciting for Continuum, especially with a project of such major international standing. artsExplorer is set to offer visitors a fully interactive, fun introduction to the performing arts, and will be totally different to anything they’ve seen before.” The artsExplorer project was masterminded by our creative team who are experts in designing cutting-edge exhibition solutions and communicating complex ideas to a wide audience. All multimedia elements were produced in-house by Continuum’s media team – one of the country’s leading producers of content-rich interactive multimedia. The Wales Millennium Centre opened in November 2004 with a glittering royal gala concert and opening ceremony. contactFor further information please contact Heidi Folland, Continuum PR ManagerHeidi@continuum-group.com Tel: +44 (0)1904 527700 Fax: +44 (0)1904 527701 |
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